Privacy Policy
This Privacy Policy explains how [Company legal name] ("Fitts", "we", "us") collects, uses and shares information when you visit our website, join our VIP list or reserve a Fitts Case (together, the "Services").
1. Information we collect
Information you give us:
- Your email address when you sign up for our VIP list or exclusive discount.
- Your phone model, if you select one.
- Payment details when you make a $1 reservation. Payments are processed by Stripe; we do not see or store your full card number.
- Anything you send us when you contact us.
Information collected automatically: when you use the Services, we and our partners collect device and usage data such as IP address, browser and device type, operating system, pages viewed, referring website, approximate location (from IP address), the date and time of your visit, and actions you take on the site (for example, signing up or starting checkout). We collect this using cookies, pixels and similar technologies (see section 4).
2. How we use your information
- To run the VIP list and send you launch updates, discount details and marketing emails (you can unsubscribe at any time).
- To process reservations and payments, and to provide refunds.
- To plan production, for example by understanding which phone models our customers use.
- To measure and improve our website and advertising, including measuring visits, sign-ups and conversions.
- To show you relevant ads on other platforms, such as Facebook and Instagram, and to measure how well they work.
- To prevent fraud and abuse and to comply with legal obligations.
3. How we share information
We do not sell your personal information for money. We share it with service providers who help us run the Services, only as needed:
- Email service providers: to manage our email list and send updates and marketing emails.
- Stripe: payment processing.
- Website hosting providers: to host the site and store form submissions.
- Meta Platforms (Meta Pixel), Google (Google Analytics) and Plausible Analytics: analytics and advertising measurement.
- Kickstarter: when the campaign launches, if you choose to back it.
We may also disclose information if required by law, to protect our rights or users, or as part of a merger, acquisition or sale of assets.
4. Cookies, pixels and tracking
We use cookies and similar technologies to remember your actions on the site, measure traffic and conversions, and run and measure ads. These include the Meta Pixel, Google Analytics and Plausible Analytics. Meta and Google may combine this data with other information they hold to show you ads and measure them, under their own privacy policies.
Using these tools to show you personalised ads may count as "sharing" or "targeted advertising" under some US state laws. You can opt out by changing your ad preferences in your Meta and Google account settings, using your browser's cookie controls or a "Global Privacy Control" signal, or contacting us. Blocking cookies may affect how parts of the site work.
5. How long we keep information
We keep your information for as long as needed for the purposes above. Typically, that means until the end of our crowdfunding campaign and order fulfilment, or until you unsubscribe or ask us to delete it, unless we must keep it longer for legal, tax or accounting reasons.
6. Your rights and choices
Depending on where you live (for example, the EU, UK or California), you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, to opt out of targeted advertising, and to withdraw consent. To make a request, email us at [contact email]. We will not discriminate against you for exercising these rights. You can unsubscribe from emails at any time using the link in any email.
Where EU/UK law applies, we rely on your consent for marketing emails and non-essential cookies, on contract to process reservations, and on our legitimate interests to run and improve the Services.
7. International transfers
Our service providers may process information in the United States and other countries. Where required, we rely on appropriate safeguards such as standard contractual clauses.
8. Security
We use reasonable measures to protect your information, but no method of transmission or storage is completely secure.
9. Children
The Services are not directed to children under 16, and we do not knowingly collect their personal information.
10. Changes to this policy
We may update this policy from time to time. We will post the new version on this page with a new effective date.
11. Contact us
[Company legal name], [business address]. Email: [contact email].
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